Former product analyst in fintech and gaming, winner of the I AM FCA (Stellantis) 2017 contest (1,326 participants).

Ambitious and curious, I love reading books and have been playing the piano since I was 8.

Currently enabling the migration from Human to AI Workforce with kortix.ai

What is SoftGen.AI?

SoftGen.AI is an AI-powered platform that helps users build full-stack web applications without coding.

• Build SaaS apps, dashboards, and websites with AI
• No coding required - just describe your vision
• Production-ready code in seconds
• Integrations with authentication, payments, databases, and more

"SoftGen is genuinely one of the best AI agents I have seen there. You can iterate with your ideas so quickly, and be 10x builder and founder" - Adam, PrivSov

Core Capabilities

• AI-Powered Code Generation: Transforms natural language descriptions into functional code
• Full-Stack Development: Handles frontend, backend, and database operations
• Real-Time Preview: Instant visualization of changes
• Responsive Design: Mobile-friendly interfaces by default
• Code Export: Download and own your code

Integrations

• Authentication: Email/password, magic links, social login
• Payments: Stripe, PayPal integration
• Database: Structured data storage and querying
• Email: Transactional emails and campaigns
• Storage: File uploads and management
• SEO: Automated optimization

Key Responsibilities

• Developing and implementing growth strategies
• Building and nurturing the user community
• Creating and optimizing marketing channels
• Analyzing user behavior and feedback
• Identifying partnership opportunities
• Optimizing conversion funnels

Daily Activities

• Monitoring key growth metrics
• Engaging with users to gather feedback
• Collaborating with product team on feature prioritization
• Creating content to showcase platform capabilities
• Testing new acquisition channels
• Analyzing competitor strategies

Product-Led Growth Approach

We made the product itself our primary growth engine, focusing on creating an exceptional user experience that would drive organic adoption.

Key Elements

• Frictionless Onboarding: Users could create their first app within minutes
• Immediate Value Delivery: Instant results without lengthy setup
• Viral Product Features: Built-in sharing and collaboration tools
• Self-Service Model: Users could upgrade without talking to sales

Implementation

• Rapid Iteration: Weekly product improvements based on user feedback
• User Feedback Loop: Direct channels for suggestions and bug reports
• Feature Prioritization: Focus on high-impact, user-requested features
• Continuous Optimization: Regular A/B testing of user flows

Community-Driven Growth

We built a thriving community of users who became our most passionate advocates and provided invaluable feedback.

Community Initiatives

• User Showcase: Highlighting impressive projects built with SoftGen.AI
• Community Forums: Dedicated spaces for users to connect and share
• Office Hours: Regular sessions to answer questions and gather feedback
• Beta Testing Program: Early access to new features for power users

Community Management

• Active Engagement: Team members regularly participating in discussions
• User Success Stories: Highlighting real-world applications
• Knowledge Sharing: Encouraging users to help each other
• Feedback Implementation: Visibly acting on community suggestions

Content Marketing

We created high-value content that demonstrated the platform's capabilities and educated our target audience.

Content Types

• Tutorial Videos: Step-by-step guides for building different apps
• Case Studies: Real success stories from users
• Comparison Articles: SoftGen.AI vs. traditional development
• Template Galleries: Ready-to-use starting points
• Technical Blog Posts: Insights into AI-powered development

Strategic Partnerships

We formed alliances with complementary tools and services to expand our reach.

Partnership Types

• Integration Partners: Complementary tools and services
• Agency Partners: Web development and design agencies
• Educational Partners: Coding bootcamps and online courses
• Influencer Collaborations: Tech influencers and content creators

What Worked Well

• Rapid iteration: Continuously improving the product based on user feedback
• Showcase real examples: Demonstrating actual applications built with the platform
• Transparent pricing: Clear value proposition at each tier
• Customer success stories: Highlighting real user achievements
• Technical education: Helping non-technical users understand the value
• Community building: Creating a space for users to connect and share

Challenges Overcome

• Market education: Explaining AI capabilities to non-technical audience
• Competitive differentiation: Standing out in a crowded AI tool market
• Technical limitations: Managing user expectations vs. reality
• Scaling infrastructure: Supporting rapid user growth
• Building trust: Overcoming skepticism about AI-generated code
• Balancing features: Deciding what to build vs. what to prioritize

Vision and Mission

Kortix.AI is enabling the migration from human to AI workforce.

We're building autonomous Software Humanoids that can operate any computer interface, effectively replacing repetitive human tasks with AI.

Our mission is to create AI systems that go beyond chat interfaces to become true digital employees capable of executing complex tasks across platforms.

"With Suna, we're creating an AI Employee. One who can execute across different platforms like a real contributor. This is the beginning of a shift from passive assistants to active agents." — Marko Kraemer, CEO of Kortix

What is Suna?

Suna is a powerful general-purpose agent that can take autonomous actions and handle real work across a wide range of tasks, based on human inputs.

It represents a new category of AI: General Agents — capable of understanding context, making decisions, and executing tasks across systems.

Note: Kortix Suna is a side project of Kortix.AI, launched to generate awareness about the Kortix brand. It was developed by a team including Adam Cohen Hillel and Quoc Dat Le alongside the Kortix founders.

Key Features

• 100% Open Source (Apache 2.0 License)
• Browser automation capabilities
• File management and data processing
• Web search and content extraction
• Autonomous planning and execution

Use Cases

• Competitor analysis and market research
• Candidate sourcing and recruitment
• Trip planning and logistics
• Data collection and spreadsheet creation
• Event speaker prospecting
• Scientific research and paper analysis
• B2B lead generation
• SEO analysis and optimization